How to open a restaurant without a prime location and be successful!

How to open a restaurant in your grandma basement and still be successful?

As we know, the most crucial factor for the success of a restaurant is its location! But a prime location costs a lot of money, and not everyone could afford it! 

So how to create a restaurant with no top location and make it profitable!

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Hello ladies and gentlemen,

We are inside the beautiful cafe Milano, hidden between the blocks of a small neighborhood in Burgas, Bulgaria! I chose this particular place because it is a perfect example of a successful business without a top location! 

Let's see how did they achieve that, and if it's possible to replicate their success in any town and any country in the world!

As you can see from the video footage, this is a beautiful place!

The interior was created by a designer who studied and lived in Milano, Italy. Style and comfort exist seamlessly together, and the lightning just ads to the overall pleasant experience!  

cafe milano - how to open a restaurant

You will find here replicas of the different landmarks around Milano that will remind you of your past trips there or educate you for your future visits to this beautiful city.

And this is the first thing we have to point at when we are talking about the success of a restaurant with no top location - a unique interior! 

It doesn't necessarily have to be a replica of anything. No need to be created by a top designer or cost a lot of money! It could be simple, inexpensive, but it has to be intriguing, comfortable and to provokes the guests to talk about it. 

Unique interior will take you a long way but cannot guarantee you the success of your establishment! It takes more than that!

The second factor for success is the quality of the food and the drinks you serve to your guests!

dessert

Here at Cafe Milano, your espresso will be 100% the highest quality Arabica. You will have a chance to taste homemade desserts that have no match anywhere in town. The food menu is short but delicious. That's how you win your guests loyalty and convert them into regulars. Make no compromise with the quality of your products.

If you can create a signature drink, a meal, or a dessert that everyone falls in love with and talks about it, you will have the best free marketing campaign in the world. You don't need to make money from it! Just make it the thing that people talk about and come to taste it.

The unique interior and the great food are the two of the things you need to be successful with your joint.

The most vital factor for success: the service!

Imagine that you have created the most beautiful and unique restaurant in the town, and you have selected great quality products to serve to your guests! Then you hire a slopy chef, a careless bartender, and a grumpy waiter! It will all go to hell in no time! 

Your staff is the soul of your restaurant, and nothing can substitute quality service. Choose your employees carefully and train them well

Passion

You have to have a passion for the Hospitality Industry if you are going to open a restaurant! If you are doing it for the money, you are up for a big surprise! 

You have to be present at your joint every day and all day! You have to lead your employees and encourage them during difficult times! Control is vital and there is no one who can control the operation as you will do it!
It takes a lot of effort, time, and sacrifices to run a restaurant.

If you don't have a passion for it, you will lose motivation really quickly and that will reflect on your employees and the business!

Money

One last thing you have to consider when opening a restaurant without a prime location! Be prepared to support your restaurant financially for the first 6 to 12 months. For your place to get popular and build regular visitors will take time! Make sure you have the money to keep it afloat!

Links on how to open a restaurant:

https://www.thewaitersacademy.com/2020/06/how-to-open-a-restaurant/

https://www.webstaurantstore.com/article/40/how-to-start-a-restaurant.html

https://www.webstaurantstore.com/restaurant-equipment.html – check equipment cost

https://www.inc.com/jeff-haden/how-to-start-your-own-restaurant-10-proven-real-world-tips.html – very different angle on how to open a restaurant

https://www.youtube.com/channel/UCJV7Qy0bakHCGnsx4tK7iaw – free tips and advice on how to open a restaurant

https://www.7shifts.com/home?utm_expid=.5-QTRvCtSt2K_1UvLOUkIw.1&utm_referrer=https%3A%2F%2Fwww.7shifts.com%2Fhome  – great site for information on how to open a restaurant and how to run a successful restaurant.

 

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All comments for "How to open a restaurant without a prime location and be successful!"
  • Sarah Jones

    Visit few places, look for more options, check out your competitors' ambience and location and visit different restaurant sites daily. Check out if the area is filled with crowd or not? If it's safe enough that people could visit the area to satiate their palates without any second thought. https://www.eworldtrade.com/importers/agarwood-buyer/
    28 Jul 2021 20:46
  • Admin admin

    Who of you has thought about opening a restaurant? How much money do you think you need to open a restaurant and how much money do you believe it will earn you?
    26 Sep 2020 09:57
  • Aleksey Sobolev

    It is not a secret that hospitality business is one of the most complicated in comparison with others but this article has loads of useful information that will lead you and will definitely help you to get into this business and being well-versed.
    28 Sep 2020 17:21

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